Weak seven

Kramer explains how different critics and historians have used the term “New Hollywood” to describe both the 1967-1975 period and the 1975-present period. Setting the terminology aside, explain what he means by the contrast between “artistically and politically progressive liberal cycles” of the earlier period and the “regressiveness of the blockbusters” of the later period. What are the assumptions behind the terms progressive and regressive? Do you agree with these assumptions?

He says that the “artistically and politically progressive liberal cycles” happened during the earlier years when film makers where breaking the molds of old Hollywood and experimenting with techniques and styles. A time when the big studio conglomerates didnt have full day in majar artistic features of the film. Progressive - because they were moving forward, away from classical hollywood and studio domination.
The "regressive" stage came later with films like star wars that used huge budgets, and lots of special effects. Regressive - because it regressed back into the big blockbuster, studio controlled type films of the classical period.



Why is “allusionism” significant for both modernism and post-modernism? If modernist filmmakers alluded to film history, what do post-modernist filmmakers allude to?
Allusions are like using shorthand, a shorter way of conveying lots of information. By using an allusion youre triggering the audience's memories and emotions of whatever the allusion is based on. It is useful in modernism and post-modernism, because they hold so much information. modernist might use the allusion of a hot rod to bring up emotion in the audience from their encounters with previous films with hot rods. then the post-modernist may include a hot-rod in the film to bring up the modernist feelings, but then alter them.


Name three ways in which the publishers of the book and the producers of the film worked together to promote Jaws. How did they know that their logo for Jaws was successful? [Include names/companies in your answer.]

Batnam and the producers, Zanuck, went on book tours to promote the paperback book. They had media coverage of the movie production interviews with stars, director. They arranged had the paperback book serve as a tester for the graphic. they knew it was a hit when the preview was a hit and the name "jaws" was never published on the sign... just the graphic.